Agency / GUT
Client / Popeyes
Project / 12-Hour Marination
Awards /
/ Cannes Lions Bronze in Outdoor / Clio Awards Bronze in Print
To show the world that Popeyes is the only QSR that marinates its chicken for 12 hours, we pushed the boundaries of long-exposure photography by documenting the entire process. The result is a visual ode to the half-day marination process that makes everyone love that chicken. Because if making delicious chicken demands craft, time and love, so should the work that features it.
