Agency / DAVID
Client / Kraft
Project / Stove Top Thanksgiving Pants
Press / Adweek / Creativity / Time / Mashable / Fox News / Cosmopolitan / InStyle / People / Vice / Today Show
Sometimes you just wanna stuff yourself on Thanksgiving and take your pants off. But sometimes you’re hanging out with family and friends and its just not a good idea. Enter Stove Top Thanksgiving Dinner Pants - they stretch just as much as you do on after seconds, thirds, or fourths. We created 1,000 pairs of the mega-comfy pants along with an informercial-style spot to launch them and a microsite for people to buy them. Unfortunately, if you didn’t get a pair you’re out of luck. There are no leftovers.
360-degree stuffin’-stretch technology
An extra wide, waistband so you don’t feel guilty about going back for seconds (or even thirds)
An extra-large cargo pocket in case you can’t resist sneaking some stuffing for later
Soft, Stove Top red fabric so you can enjoy Thanksgiving in comfort and style
Buy them here: Amazon
